Creating Community With Quick Response Codes: A Last Look Before 2013

Welcome back to the blog! I hope your near field communication phone has gotten a workout this year as we looked at the best in Quick Response codes for your restaurant. Over the course of this year, the number of near field communication applications has grown exponentially, and so has the number of near field communication companies. What we haven’t seen yet is growth in the number of restaurants using Quick Response in a clear and compelling way to build up the levels of community at their venue. This is something we should all work on together!

If you happened to read through our recent posts, you saw that there’s a huge number of ways to use your QR code generators to spice up your restaurant. Since there are so many options out there, it can be difficult to know where to start. I think the question comes back to the idea of “community.” People may not spend all that much time at your restaurant, but when they do, it is the feeling that they can expect a high quality experience every single time that counts. That feeling, and those experiences, build the feeling of being “connected” to your restaurant.

So, out of all the 30+ suggestions we looked at earlier, let’s look at a few of the best:

  • At the Door: The door is a great place to put up any kind of interesting distraction that your guests can use as they wait. This might be a good place to reproduce the contents of your menu so that they can contemplate their meal while the seating arrangements are handled for them. If you go this route, make sure your host or hostess is knowledgeable enough to answer questions about your dishes.
  • Check Holders: Feedback is a key part of running a successful restaurant. If you don’t get sufficient feedback, you won’t be able to address customer concerns. Many guests are passive-aggressive and will not complain to your staff, but they might be interested in filling out an online service card. Likewise, people who are very pleased with your service will strengthen that feeling when they scan your code and leave comments.
  • To-Go Packaging: Your “to-go” packaging can help establish your customers’ return visit before they even walk out the door. This is a perfect place for coupons, special event advertising and other offers. Just make sure the packaging is structured in such a way that a near field communication reader will easily be able to scan the information in your QR code. If it’s too difficult, it won’t get done at all.
  • Staff Interviews: Video is one of the most powerful forms of media that you can invoke with Quick Response. Staff interviews can be placed on codes anywhere, but they might be particularly good on table tents and similar collateral. What this does is give your guests the chance to find out more and potentially connect with your staff. Plus, staffers will feel better about “having a voice.” Consider the wait staff, executive chef, and more.

There are literally thousands of ways to make sure of Quick Response, but the key is to be creative. Good luck in the new year, and don’t forget to check back here for more!

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